Design Process- DRNK COFFEE

Objective: To create a label for a caffeine drink used by busy college students.

Role: Designer

Time frame: 1 month

Research

A student profile page for Mckayla Moore, featuring her name, a photo of a girl holding notebooks, social media icons, technology and design logos, and a section with her personal background and interests.

Persona

Moodboards

Collage of outdoor activities and fun objects including a Ferris wheel, people, and amusement park rides with a colorful background and the text 'Outgoing Creative Fun'.
Collage of outdoor scenes including camping by a lake, hiking on a trail, group of people with backpacks in a forest, and a close-up of a homemade hookah. Also features company logo, colorful squares, and text promoting outdoor curiosity and low maintenance.
Collection of images including pink grapefruit slices, a person performing yoga, bowls of tea and berries, white flowers, and two people smiling outdoors.

Elevator pitch:

DRNK is a coffee beverage for a busy creative student or professional. Unlike other brands, DRNK is a healthier option offering 6 grams of protein and 0 sugar!

Digital Design Iterations

A beverage carton labeled 'DRNK' with a green and yellow color scheme. The flavor is vanilla coffee, and it contains 8 fluid ounces (237 mL). It claims to have 0g sugar, 5g protein, and 150 calories, with the tagline 'To wake the senses.'

First round of designs for DRNK label using the information from the persona and mood boards. I decided to focus on a coffee drink.

Image of a drink box labeled 'DRINK' with vanilla coffee flavor, highlighting 0g sugar, 5g protein, and 150 calories, 8 fl oz (237 mL).
A tall, slim can of DrRN Vanilla Coffee drink with a green and gold label, featuring bold green lettering and nutritional information at the bottom.
A tall, orange soda can with the word 'DRNK' and the tagline 'To wake the senses'
A green energy drink can with the word 'DRINK' in large purple letters and the tagline 'To wake the senses' below it.

Second round of designs for DRNK label after in class critique. I received feedback that the label didn’t have colors associated with coffee so it was hard to know what you were buying. I iterated on the original design and used brown and cream to correctly articulate the message of coffee in a can.

A Vanilla Coffee drink box with large, stylized text reading 'DRINK'. The box states it has 0g sugar, 5g protein, 150 calories, and contains 8 fluid ounces (237 mL). The background of the box is beige, and there is a small line of text at the top mentioning waking the senses.
A can of Dr. Nack Vanilla Coffee drink with a beige background and minimalistic design.

Final Design and Application

A digital billboard displaying a close-up of a hand holding a white can with the word "DRY" written on it, set against a city street at night with streetlights and blurred passing vehicles.
Design template for a dietary supplement label titled 'DRNK'. The label includes sections for supplement facts, ingredients, and product information, with instructions for layout and design, highlighting guidance for artwork placement and text size, with a focus on the artwork area and size measurements.
A hand holding a white can with the partially visible word 'DRY' on it, against a plain light-colored background.
Large billboard on a city building displaying a hand holding a can labeled "DRY" with minimal text, against a backdrop of other tall buildings and a cloudy sky.